This listing was posted on Claz.
$100
The Insider's Guide to Email Advertising
Price:
$100
Location:
Washington, DC
Description:
Latest Database Many people believe that email marketing and email advertising is the same thing. And to a degree, those people are right. Email advertising is a segment of email marketing and email marketing is a segment of online marketing. Yes, internet marketing is a very very large world. And it's easy to get lost. So, we've put together The Insider's Guide to Email Advertising - Tips and Techniques you can use to optimize your email marketing and advertising campaigns. Let's jump right in, shall we? Add value Ask yourself a few questions before pressing that nerve racking "send" button: If I was reading this, would I get any value or learn anything? If I had only 30 seconds, would I know what this email is about? Did this email improve my life, or does it have the potential to improve my life? Is it too long? Can I say more by writing less? If your email has too much content, it might be deleted right away. But if your email doesn't have enough content, it might be seen as unimportant or worthless. So how do you find that happy medium? By understanding your recipients. Get in the shoes of your target audience and play dumb; pretend that you don't know what you know, and ask yourself the questions listed above. Be friendly So you have a product or service that's better than your competitor, right? Right. Don't bash or speak negatively about your competitors. Some businesses will do this, but it's really not worth it. Often, bashing your competitors results in both of you losing credibility. Amazon.com doesn't do that, and neither should you. Be completely neutral. Mind your own business in emails. Nobody likes a negative person who gives excuses for why things happen to them. Instead, be the opposite. Be the bearer of good news; be their optimism on a rainy day. But be authentic - don't fake it. It's true what they say... people can tell when you fake it online. Be genuinely happy to help your customers and newsletter readers. Don't focus on the sale We all know about car salesmen - they just want the sale and nothing else. All too often, email marketers will blast their newsletter focusing too much on the sale. "Buy now", "Hurry!", "While supplies last!" are all great example of trying to get people to buy right now. Does it work? Absolutely. Should you put keywords that focus on the sales everywhere? Absolutely not. Know when to use these words, and when not to. Focus on serving your customers. Make them happy, let them trust you and let them get to know you. One of the hardest things to do in business is to create a standing relationship with a customer that's so strong they want to do business with you over and over again. The internet, believe it or not, sometimes makes that more difficult that it needs to be. Because the readers cannot hear your tone, you have to write things a certain way, add images and use other forms of media to get their attention. related site: http://www.latestdatabase.com/
Category:
Office & Business
Posted:
December 30 2023 on Claz
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More About this Listing: The Insider's Guide to Email Advertising
The Insider's Guide to Email Advertising is a Office & Businesses for Sale located in Washington DC. Find other listings like The Insider's Guide to Email Advertising by searching Oodle for Office & Businesses for Sale in Washington.
The Insider's Guide to Email Advertising is a Office & Businesses for Sale located in Washington DC. Find other listings like The Insider's Guide to Email Advertising by searching Oodle for Office & Businesses for Sale in Washington.