ISBN-10: 0136009980, ISBN-13: 978-0136009986. Because it continues to show the newest changes in marketing theory and practice, Kotler/Keller is the gold standard in the advertising management discipline. Subjects covered consist of brand name equity, consumer value analysis, data source marketing, e-commerce, value networks, hybrid channels, supply chain management, division, targeting, positioning, and incorporated advertising communications. For advertising experts who put special emphasis to imagination and creativity in marketing management. Condition: New.Over 662 pages (appendices, etc).Free electronic preview readily available, just send me an e-mail.
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July 16 on Americanlisted